Over the years, the studio has developed a reputation for being able to deliver tabletop photography, or small product photography for a myriad of companies with a wide range of products. When Daimer Industries called this was the first time the studio was going to photograph an entire line
of professional cleaning tools, some the size of a small cars.
To show scale we decided on the day of the shoot to add a technician next to the units. Although he wasn't prepared to be a model the results were perfect.
This unit is so powerful it can dig right into concrete.
Some of the smaller units have an outer casing made of highly reflective stainless steel.
To control the light and reflection we had to make a giant white light box in the factory
specific for those units.
specific for those units.
Daimer wanted to show detail imagery as if the unit was a Ferrari.
Considering the Italian design, it was fun to capture.
With so many tools and connections we had hours of setup and combinations to capture.
At the end of the fourth day of photography we pulled a unit outside the facility
to show a technician in "action" it was then I realized how powerful these units are.
Each level of machine had to be grouped, it was a challenge negotiating the right balance
and spacing between units but the results look great.
